How to outsmart your online competitors
Whether you’re a front runner or an aspiring soloist, half the battle is keeping an eye on your competitors. Here’s how to stay competitive online. How to find your online competitors Keywords If you...
View ArticleFive tips for hiring a local marketer
There’s a tendency among people to want to hire local service providers, and for the most part, this makes complete sense because you don’t want to travel to the other side of town. But when it comes...
View ArticleBe someone on ‘The Internet of Everything’
The other day an old friend messaged me on Facebook. They were looking for 150 presentation boxes (bear with me). The boxes had to be this wide, this deep and this high. And white. And preferably...
View ArticleHiring an online marketer on a tight budget?
As a soloist trying to get online exposure, it’s doubtful you’re going have unlimited funds to throw around on marketing. So if you only have a small budget, does it still make sense to hire an online...
View ArticleSeven free ways to improve your online presence
I guess my first tip should be “Get a website” but I’m going to assume you know how important that is. Don’t just rely on social media – you don’t own your Facebook account, Facebook does. But you do...
View Article4 reasons SMS marketing is powerful
We’re a nation of nomophobics. That is, we fear being out of mobile phone contact. According to a study by Nokia, the average person looks at their phone 150 times a day. We rarely leave the room, let...
View ArticleSending emails: Are you breaking the law?
Email ignorance can cost you dearly. To stay on the right side of the Australian Spam Act, consider these three things. 1. Do you have consent? There are two different types of consent: Express...
View Article5 great tips for better Google AdWords campaigns
Online advertisements are a great way to build your brand awareness, expand your customer base, and increase sales. As with most things however, unless you want it to be a costly exercise in futility,...
View Article5 great tips for better Google AdWords campaigns
Online advertisements are a great way to build your brand awareness, expand your customer base, and increase sales. As with most things however, unless you want it to be a costly exercise in futility,...
View Article5 steps to becoming a digital marketing superstar
At networking events I regularly encounter business owners who tell me quite emphatically they don’t have time to fluff around on social media because they have real work to do. Here’s where I stand on...
View ArticleHow to personalise your eCommerce website
So what is personalisation? Personalisation is all about making your customers’ shopping experience relative to them, based on their buying or search history. Personalisation creates better customer...
View ArticleOops! Is that really YOU online?
Thank you for listening to this episode. If you enjoyed it, please feel free to share it using the social media buttons on this page. To review the whole library head here or to Soundcloud, Stitcher...
View ArticleHow to increase landing page conversions using video
Landing pages are an integral part of any online marketing strategy. And when it comes to conversion, the content on that landing page is crucial. So where does video fit into all this? A study by...
View Article7 digital marketing trends that will give you an edge in 2016
The New Year is a time when most of us are busy planning and setting goals for the year ahead. I know for myself it’s a time of reflection and self-evaluation as well as the chance to focus sharply on...
View ArticleThe one writing tip that could triple your sales
One of the foundational rules of fiction writing is ‘show don’t tell’. When you tell, you state facts in a plain and straightforward way. However, when you show, you illustrate your point in a creative...
View ArticleThe best SEO strategy you’ve probably never heard of
Search Engine and Optimisation are three words that probably don’t spark a whole lot of enthusiasm in many soloists, except maybe those in the marketing and web design industries. It has always been...
View ArticleOur step-by-step course for solo success
After more than a decade running Flying Solo, we’ve condensed all we’ve learned into ‘Work your way’, our new step-by-step online course including 80+ bite-size videos. Watch samples now at...
View ArticleOops! Is that really YOU online?
Thank you for listening to this episode. If you enjoyed it, please feel free to share it using the social media buttons on this page. To review the whole library head here or to Soundcloud, Stitcher...
View ArticleSeven free ways to improve your online presence
I guess my first tip should be “Get a website” but I’m going to assume you know how important that is. Don’t just rely on social media – you don’t own your Facebook account, Facebook does. But you do...
View ArticleThree easy SEO strategies for everyone!
Online marketing is a huge focus for most businesses these days and getting on to the first page of the search engine results is the holy grail of small business marketing. Unfortunately, SEO is a time...
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